Peppa Pig owner Entertainment One puts key lobbyist in play 

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Peppa Pig owner Entertainment One puts key lobbyist in play following approach by Hasbro

  • Peppa Pig owner Entertainment One has enlisted the services of Georgeson
  • Georgeson is known for its work in takeovers or battles with activist investors

Peppa Pig owner Entertainment One has hired an influential shareholder lobbying firm in its £3.3billion takeover by American toy giant Hasbro.

The FTSE 250 film and TV distribution company has enlisted the services of Georgeson, known for its work in takeovers or battles with activist investors.

Hasbro’s bid is expected to win support from Entertainment One’s shareholders. The deal needs the backing of investors holding at least two-thirds of the Canada-based, UK-listed firm’s shares. 

Entertainment One has enlisted the services of shareholder lobbying firm Georgeson

Entertainment One has enlisted the services of shareholder lobbying firm Georgeson

A source said Georgeson’s role was ‘purely administrative’ rather than an effort to win over investors. 

However, if a rival bidder emerges before the shareholder vote on October 17, Georgeson could swing into action to urge shareholders to back Entertainment One’s favoured offer.

The Mail on Sunday revealed last year that Rupert Murdoch’s 21st Century Fox had hired Georgeson to convince shareholders to back its £26billion takeover of pay-TV firm Sky. It eventually lost out to rival Comcast.

Georgeson also worked on FTSE 100 firm Randgold Resources’ $18billion merger with Barrick Gold.

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